AP Photo/J. Scott Applewhite Tougher covfefe: Trump’s town-hall show a ratings dud
While President Donald Trump’s New York visit averaged a 4.2 million cable ratings among adults 18-49 last week, that same audience gave Trump his worst total draw so far in his adult lifetime.
Trump drew a 4.3 million rating and a 5.6 million rating for the week’s 18-49 broadcast primetime cable cable premiere, according to Nielsen data.
That’s in stark contrast to a 2015 peak of 9.5 million viewers for Trump’s first “town hall” with Fox News Channel. That was well above the average quarter-million viewers a cable primetime broadcast primetime special reaches in the same week.
The tally for the week included 7.8 million viewers 18-49, according to Nielsen, the segment of the younger adults who are most loyal to cable television networks. That’s far from the size of the demo group Trump typically performs best with on cable.
Those numbers paled against the overnight numbers his New York events attract.
His total drawing Monday night between 9 p.m. and 10 p.m. Monday night was the lowest-ever for an hour of primetime cable primetime cable. That draw, which was up 26 percent from this year’s average, was 2.7 million total viewers.
Early primetime Monday delivered a 2.3 million-plus total audience, for a 3.9 million-plus average of the evening. But that’s well below past low hits, including 3.9 million viewers for the president’s 4 p.m. performance in 2015 and 2.6 million viewers a year ago.
There’s probably room for improvement — every show at 10 p.m. delivered a 1.7 million-plus audience — and again, the downbeat August weather may be a factor.
Comparatively, last week’s second Trump TV town hall helped improve Fox News Channel’s primetime numbers, up nearly 23 percent from a year ago. The week’s Fox News Channel cable primetime audience was up 21 percent from 2015 and ahead of the average top 20 cable night.
Fox News Channel averaged 2.1 million total viewers that night, according to Nielsen, including Fox News Channel’s sole Sunday show. The key demo rating was up 3 percent over 2015, and 2 percent over the year-ago ratings. The network averaged 1.6 million viewers 25-54, up 8 percent over 2015, and 1.4 million viewers in the key demo.
Last year Fox News Channel averaged 3.8 million total viewers with the 1.5 million viewers 25-54.
After the telecast’s opening hour, “Seller’s Voice” fell behind CNN’s at 8 p.m. for the 18-49 and 25-54 nightly lead-in.
Univision showed a nearly 4 million adults 18-49 audience for the 9 p.m. primetime cable primetime primetime with “El Gordo y la Flaca,” as well as a 2.2 million total audience in the key demo.
That outing was the only Fox News Channel primetime cable primetime program to draw more than 2 million total viewers.