The founder of Pottery Barn Cosmetics explains her position on the topic of medicinal cannabis in the July issue of ASR magazine. (Photo: Bess Adler/Asr)If Martha Stewart can walk on air, why can’t most Americans?
Martha Stewart also (wasn’t she) so adept at doing new things better than most of her fellow American’s.
That was definitely true for her cannabis use. Stewart spent two days last December traveling the United States in her “luxury double-decker,” having staff pour over the product possibilities.
Two days after landing in Philadelphia, Stewart and some makeup artist friends showed up at the New Hope Health Festival with a medical cannabis joint to try.“It had all the normal indulgences: whiskey, Hawaiian Style tea, and Vodka shots,” she told ASR magazine. “And it had also a bit of divine clarity, with its freshly wiped color.”
An estimated 20,000 people attended the festival, which was held in New Hope, Penn., and featured cannabis bars, medical marijuana dispensaries, tours of The Dispensary of Cannabis, and talking classes on the benefits of cannabis.
Stewart explained her withdrawal-seeking nature from the weighty topic of hemp, noting that she really had no problems reading up on it.“But I’m my own worst critic,” she said. “I don’t know that it’s really going to do me any good. I thought I might do something, but I didn’t know how — and it’s a story I don’t want to tell at my children’s benefit.”
Stewart actually sold her hemp products at the festival for $20. Most people were charging $80.
CBD Beauty Brands plans to roll out two popular products this year (Stewart says that she is only planning to follow one company so far) that have hemp as a base for their products.“I wanted to be able to dress people who already look this way. There’s no special sort of use for hemp.”
That certainly wasn’t the case for Stewart, who admits that, when she started her campaign against businesses that market marijuana as a cosmetic makeup, she got some donations from people who heard that she didn’t smoke pot.
Nevertheless, she’s happy with the product side of things.
“If you think you have a problem with cannabis, take that challenge — if you really want to support and serve a generation of people who, if it were on a line with Jocasta’s, would kill themselves, then you’re welcome,” she said.Despite this being the tenth time she’s experienced creativity from a non-crease topic, the businesswoman said that “the drugs are just really uninteresting to me now.”
Stewart goes on to say that with this material, she hopes it will open doors for people who don’t know much about the drug.“To get a little more exposure with the product I did,” she said, “I find it better to give people a peek behind the curtain. I don’t want to tell them they’re totally crazy, or just trying.”
Stewart is also interested in making products that ease pain. She has a plant-based cream that she makes in her kitchen.“I’ve thought about how it could be used to help people whose hands become numb to the touch,” she said. “And some of the treatments are more vaginal or painkilling.”