comment, our-say, Qld, grand final, Gabba, autumn, the best, Adrian Piccoli, rugby union, lily duke
It’s beautiful, bouncy and a world away from the way it has been for the past two years. Midnight temperatures are sitting pretty at an average of 21.6 degrees, perfect, but cut-throat. Our Griffiths. Townsville. Newcastle – you name it and the Qld summer is on it. The isolation of the Queensland capital will surely be why. Tomorrow night will be the Qld grand final. But is it really that significant? Viewers watching at home have the ability to decide.
We will be on foot, driving or even flying a plane to watch the match on TV. As a cricket fan I loved watching the Ashes and I’ll be doing the same for this occasion. The Big Bash is bringing cricket out to the spotlight with commentary bloopers, snippets, and a unique format that has confounded pundits and hordes of fans since the new format started being played in summer a decade ago. The Big Bash is perfect for us, and the reason it is fantastic.
They have got it right. It is refreshing to watch the Big Bash bring the different styles of cricket we have grown up watching into our living rooms, into our cars and places of rest. The BBL, starting on a Friday, is a world-class domestic competition that puts a unique spin on what it means to play cricket, and makes it seem like cricket on a wider stage. It has added a ton to the game, giving a compelling end-game story that requires storytellers in our sport to feed those stories off of. And while there is always a level of quality to the BBL from the players and the grounds, there are also fascinating stories and characters we can learn from. For some it is a new stadium, for some a newer venue, for some younger. In either case, a brighter future is on the horizon.
It is a night that has been the talk of the town since it was announced: one that has worked well for viewers. And it will work again tonight – very well, in fact. Let’s take a look at why that is. Television and the AFL have a long history as media partners. Given the times we live in and the level of interest it has returned, we should certainly count the AFL Queensland grand final as a great partnership to have. Who has delivered better marketing deals? Three telecasts of the league on Ticketek (which seats 650,000) or a promotional campaign, and while the AFL and Crowded House are not the same, who has produced more for both sides, more for advertisers or an end-to-end broadcast on bigger screens than the AFL? How many of our sponsors have been able to provide the linkage that this grand final does? If you are a local, watch the grand final live and find out how you can get involved with key broadcast partners, how they can help you get involved, or simply find out more about the AFL and its various operations on our screens and how to get involved.
It is vital we remain accessible. Many people have asked me if the AFL would prefer me as their advocate, because I am more of a rock – in the way they want to use me. Yes I would, and I’d want my presence to be felt as the greatest voice of the game. I know more about it than most, as I have written my book on it with author and writer Joe Gould. I am proud to do it, and for it to be done effectively, as I always have.
I have partnered with the AFL on the big occasion, from that moment I made a commitment. The story, the messages and the messages to our communities on how we can work together to be the voice of the game and the voice of change, or what the game is to everyone. It was to make a difference in an industry that needs to change, to make a difference in an industry that does not want to change, and make a difference in an industry that for all of its success and the likes of football are just not on the scale needed to bring us all together.
Adrian Piccoli is national director of Cricket NSW.